Questions
A little clarity before we create.
You do not need every answer before starting a conversation. These are useful things to think about as an idea takes shape.
What makes a useful brief?
Describe the story, the audience and where the images will appear. Add references that show the mood you like, along with any practical requirements.
What if the idea is still developing?
Start with what you know. A feeling, a place, a product or a few words can be enough to begin shaping a direction.
What should we discuss before a shoot?
Location, timing, subjects, intended use and the images you need all help define the project. Flag anything that is fixed and anything that can stay flexible.